Marketing at your dealership shouldn’t just be limited to your internet department. There are valuable opportunities for outreach in every department even your service bay. Technicians can play a big role in your online marketing efforts. The following explains how using your service department a little differently will pay off tremendously for your dealership.

Consider the outreach possibilities of social media. With YouTube, Instagram, Twitter, Facebook, Snapchat, your website and various other outlets, your technicians have the ability to reach customers directly. What better way is there to expand branding and create a larger following for your company?

How can technicians help your marketing department? Read the full article here.

By Jessica Diane Howe,