Auto dealers who offer dealer-branded prepaid maintenance (PPM) plans to customers extend to them valuable goodwill that can help offset the risk of debt for vehicle repairs, says Ryan Williams, president of retention company Fidelis PPM.
“A dealership in tune with customer dynamics and that offers dealer-branded prepaid maintenance options is not only looking out for their customers but is also encouraging a proper vehicle maintenance habit,” Williams says. “We know regularly maintained vehicles are more roadworthy, safe, and economical.”
A new AAA survey notes repair costs for irregularly maintained vehicles can quickly put consumers at risk of debt due to an unexpected repair bill. Read the full article here.
News source: Digitaldealer.com