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Exceptional Service – Is That Your Dealership Differentiator?

To attract new business, you have to demonstrate that you deliver better service than your competitors. But how do you do that before the customer interaction takes place?

The best way to convince would-be customers that you’re the best choice is to let the voice of the customer work for you through online reviews.
It’s Not Just Quality — Volume Counts, Too. Mintel, a market intelligence provider, found that 69 percent of consumers seek out advice and opinions on goods and services online before purchasing, but 73 percent of online shoppers only look at the first page when searching for a product or service. Your listing needs to be on that first page, if you want to be found.

But that takes lots of reviews… Read full article here.

Source:, by Ralph Paglia