Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.

During the next five years, social media marketing budgets are projected to increase by 90%… However, 86% of marketers still want to learn more about how to measure Social Marketing ROI.

Finding the ROI is important, as automotive marketers use over ten different types of social media sites. While most of these platforms are seeing slowed growth, there are several notable exceptions… Pinterest grew by 81 million users this year.

Social media isn’t going away, and it’s important for car dealers to take it seriously.  Read full article here.

From AutomotiveDigitalMarketing.com By Ralph Paglia.