News brought to you by Digital Dealer. Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which ranks among the top ten privately-held retail automotive groups in the nation.
In 1973, founder Albert M. Serra began with a single Chevy store and a simple customer first philosophy. Within five years, Al Serra Chevrolet became one of the top five dealerships in the United States and, in the process, fine-tuned a solid formula for growth and an unquenchable passion for success. Today, Serra Automotive operates in seven states and employs more than 1,800 people. The network includes 36 dealerships and represents 52 automotive franchises.
The son of the current President of Serra Automotive, Joe Serra, Matt was raised in the auto industry. Upon graduating from Miami (OH) University in 2011 with a degree in Accounting and Economics, he began at Al Serra Auto Plaza as an employee-in-training, learning every function of the business including sales, service, parts, body shop and administration. He then went on to hold various positions including Used Car Business Manager, Chrysler Dodge Jeep Ram Sales Manager and General Sales Manager for Kia, Volkswagen and Subaru.
In June 2013 he spent a year away from the dealership to complete his MBA at the Kellogg School of Management (Northwestern University). He received his MBA in 2014 and was immediately placed as the Executive Manager at Al Serra Auto Plaza, where he was fortunate enough to spend over a year working alongside veteran and legendary Al Serra Auto Plaza General Manager Denny Dunfield. Denny was promoted to Vice President of Serra Automotive (parent company) at the end of 2015 and now spends his time working with Serra stores throughout the country, specifically, it’s most recent acquisitions in Traverse City.
Al Serra Auto Plaza currently sells more brands under one roof than any other dealer in the area including Honda, Dodge, Ram, Chrysler, Jeep, Buick, GMC, Volkswagen, Cadillac, Chevrolet, Subaru and Kia.
Matt recently talked with Dealer magazine about how continuing his grandfather’s simple customer first philosophy, along with providing a great working environment and insisting on complete transparency with a unique one-price, no-haggle policy, makes Al Serra Auto Plaza one of the top volume dealerships in the country with 2016 annual new vehicle sales of 9,041 and used vehicle sales of 5,000. For the full interview click here.