While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.

How can service directors consistently get their message out to new customers while also staying top of mind with existing customers?  Read full article here.

from Digitaldealer.com, by Tim Clay