Why are you so quiet about your service department?

If you’ve been in the auto business for any amount of time, you know the service department is an essential part of the dealership’s revenue picture. But many dealers miss the big picture when it comes to this revenue stream.

The old way of looking at the service department goes like this:

You sell someone a vehicle, and that buyer gets service done on the vehicle at your shop. Some customers wander off to third-party mechanics, and a few might go to a different dealership simply for geographical convenience.

The end result is that you service some percentage of the cars you’ve sold. Over the years, this can result in a solid number of customer vehicles flowing through your service department.

A better way to look at your service department is like this:   Read full article here.

From Dealermarketing.com, by Brett Stevenson